Let me help you unlock your potential in a way no other executive coach can

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“Jay Coughlan has been my executive coach for the past six months, and in that brief time he has had a profound impact on me professionally and personally. I am a first-time CEO, and while Jay doesn’t always tell me what I want him to say, but he always tells me what I need to hear.”

- Jeff Foxworthy, President and CEO, Pragmatic Marketing

Through TruBalanced, Jay offers coaching to business leaders and organizations. Jay honed his coaching approach by living through and leading dynamic corporate change for more than two decades. He has mentored hundreds of business leaders and inspired thousands more through his personal journey from convict to CEO.

Clients seek Jay’s counsel for a variety of reasons. Some are seasoned executives facing challenges in the boardroom or with their senior management team. Or they may be looking at how they can make a strategic shift with their business and want to achieve buy-in from employees to investors.

Others are business leaders of all generations who are on the rise in their organizations who want to deepen their leadership skills and their ability to motivate others. 

Jay makes a major difference for those individuals who find themselves stuck in their business, family or community roles. Through candor, concern, choices and coaching, Jay helps illuminate a path forward. 

Clients learn the art of clarity, accountability, adaptability, confidence and balance. The outcomes are evident through the people Jay has coached.

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Jay Coughlan's Bio

"Over the past year, Jay has been coaching one of our senior executives. Jay has worked with him to transform his leadership style in ways that enabled him to empower his leadership team, improve the quality of decision making and enhance collaboration. The approach has allowed him to devote more time to strategic thinking and to become a more effective leader, which has been noticed by the people on his team. "

- Mike Carey, SVP and CHRO, SPS Commerce

Jay is a walking, talking paradox. He is as intense an individual as I’ve ever met, yet compassionate. He is achievement-driven, yet forgiving. He is a polished professional, yet still has the spirit of a street-wise working man. He’s able to put all of this together with a speaking and coaching style that makes everyone in the room want to reach all of their life goals — yet do it while caring for people and never missing what is most important in life. When you sit in the audience, Jay looks straight into your eyes and speaks to your heart, mind, and gut.

- Dean Hager, CEO, JAMF Software